Manchester City completed their kit collection for 2026-27 on Thursday with the launch of this season's third jersey. The design comes from an uncommon collaboration between man and machine.
This year's third kit was created using Puma's AI Creator, a custom generative AI tool that turns written prompts into visual designs. But it wasn't just City and Puma designers locked away in a research facility, coaxing aesthetic brilliance out of a computer; the prompts were coming from fans.
Erling Haaland and Manchester City will wear this fan-designed, AI-created third jersey in 2026-27. Puma Supporters from over 200 countries submitted more than 180,000 unique jersey designs. Some 1.7 million votes were cast, and ultimately, the winner came from Elliott, a lifelong City fan.
"I've always loved football shirts and design, and I created mine using Puma AI Creator on my lunch break, never imagining it could actually become a City kit," Elliott said. "The whole experience has been incredible, from seeing people react to the design, to seeing it on the players for the first time when I was invited to the kit shoot. It still feels surreal to know I've played a small part in the club's history, and I hope it becomes a kit that City fans love and look back on for years to come."