ORCHARD PARK, N.Y. -- Keon Coleman does not shelter himself from criticism.
The negative comments that were once aimed at the Buffalo Bills third-year wide receiver over the past year ranged from comments on videos of Coleman dancing on the field to the receiver's perceived, by some, lack of effort to his skill level and speed.
But it doesn't bother him.
"None of them going to come lace them up and try to stand in front of me," Coleman said this spring. "People are going to say what they want to say. At the end of the day, my job is to come out here, put my cleats on, strap them up and prove my worth here."
Coleman's first two seasons in the NFL have not gone smoothly. Tardiness and a right wrist injury impacted a roller-coaster rookie season after the Bills drafted him with the No. 33 pick in 2024.
This past season, Coleman, 23, made a splash in the Week 1 win against the Baltimore Ravens (eight catches, 112 yards and one touchdown) but didn't again eclipse 50 yards in a game. He was late for a team meeting in November, resulting in discipline as a healthy scratch for a game, which, combined with his place on the depth chart, had a trickle-down effect of the receiver being a healthy scratch for three more games.
Then, Bills team owner Terry Pegula said in January that drafting Coleman was something the coaching staff pushed for, which in turn, played a part in trade speculation running rampant this offseason. The Bills, however, have committed to Coleman.
In an effort to put together a better 2026 campaign, Coleman has put together an "outstanding offseason," per Bills coach Joe Brady. But the true test will be whether Coleman puts it all together for his self-described "make-or-break" season ahead under his new coach.