The day after 2026 NBA Finals MVP Jalen Brunson and the New York Knicks celebrated the franchise's first NBA title in 53 years, a collector spent $312,000 on Brunson's 1-of-1 numbered 2018 Panini Prizm Choice Nebula rookie card at a Fanatics Collect auction.
That set a new record for any Brunson card. The previous high was $96,660 for the same Brunson card when it last sold in 2024. The card sold one other previous time -- in 2019, on eBay, for $300.
Brunson, the NBA's 2025 Clutch Player of the Year, lived up to that billing in the 2025-26 NBA playoffs: Brunson averaged 9.9 points per fourth quarter this postseason, becoming only the second player since 1996 (Dirk Nowitzki, 2011) to average 9.9 or more into the conference semifinals or further. Brunson did so while shooting 56% from the field, 53% from 3, and 91% from the free throw line in the final quarter.